With the rise of social media, many businesses have found a more crowded and convenient marketing base. Millions of people browse Facebook and Instagram, view videos on YouTube, build their professional image on LinkedIn, argue on Twitter, and more.
Every maturing and mature business needs a social media presence to extend its reach and market share. If you’re planning on launching a marketing campaign or are just generally devising a marketing plan, here’s why you need a presence on Instagram.
One of the first things you should do on Instagram is to apply to get your account verified. A verified account is a clear signal that the account’s owner is real, reputable, and trustworthy. And that will help you make a great first impression.
When people search for your website, it’ll pop up, sure. However, it’d be great if you could populate all of those first-page results with other sites that belong to you, such as your Instagram account. By doing this, you’ll also be taking up more space in searches, which increases your website’s online visibility.
Moreover, Instagram has over 1 billion active users per month, with 130 million of those users coming from the United States. Even if you stumble in your marketing attempts, you’re still going to significantly extend your website’s reach and, consequently, your audience.
Instagram lets people tag your business profile in posts. While some of these posts can be meaningless, many of them could be about your products or posts.
People could tag you in posts and stories that praise your products. These are stories and posts that you want to share on your page too. They function as testimonials and can begin an interaction between you and your customers.
Interacting with your customers is beneficial in a few ways. Firstly, it gets rid of the prevailing view that business profiles are faceless and automated. In a sense, your business becomes much more relatable.
Secondly, Instagram is also a convenient way of receiving feedback. Many people use the platform and can alert you to any problems with your posts or products.
Advertisements on Instagram are neatly integrated into the user experience. If a person is browsing their stories or feed, they’ll occasionally come across an ad.
These advertisements include pictures, descriptions, and a link leading to the product website, all without having to leave the platform. If properly managed, advertising on Instagram can boost your social reach and website traffic.
The operative expression in the previous sentence is ‘properly managed.’ It can be challenging to manage your social media presence, which is what we at Mo’ Media Mo’ Revenue can help you with. We have many social media management experts and professionals that can manage and develop your social media presence. Get in touch, and we’ll help with your social media marketing push.